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How will UX and Design thinking influence how executives fund product development in the future?
Most product ideas shouldn't be built. Somewhere between 60% and 90% of what ends up in a backlog won't actually deliver value — but most organizations only discover that after they've already sunk time and money into the build. Lean UX, design thinking, and cheap experiments offer a way to find out much earlier, which is why the real wave in agility today isn't about faster delivery at all. It's about discovery.